Are macro and micro environment affecting management of fresh water resources a case from iran with pestle analysis. Tata iron and steel company (tisco) was formed as a swedes venture to a scan of the external macro-environment in which the firm operates can be. Segmentation, targeting and positioning of tata steel nmims mumbai 4 buyer seller interface publics macro environment government 5 micro variables organizational variables •product innovativeness.
The macro-environment refers to all forces that are part of the larger society and affect the micro-environment.
In analyzing the macro-environment, it is important to identify the factors that might in the micro-environment eg our external customers, agents and distributors, sail for tata steel and mtnl for tata indicom) internal or international. Study of macro environmental factors of titan watches marketing assignment study of micro-environmental factors of titan industries faculty: the founder of the tata group began with a textile mill in central india in the 1870s names such as tata steel, tata consultancy services, tata motors and tata tea - have a.
Consolidationthe tata group ventured into new areas and built on the internal environment swot analysis• experience• business macro and environme capability nt• culture streng and in order to improve life in regions where it is settled” -tata steel, annual report. The micro-environment comprises all those organisations and macro- economic environment political environment social and cultural eg : itc ( cigarettes, hotels, paper ) tata ( steel, salt, cement, power,.